22 million kgs of plastic enter our oceans every day. By 2050 there will be more plastic by weight than fish in our oceans. Beach cleanups are helping to save our seas but we believe that to truly have an impact right now on the crisis we need to stop plastic before it hits our oceans.
With the sale of every bottle we fund collection of 11.4kg of plastic, equivalent to 1000 plastic bottles and invest in people-powered waste management. Plastic waste is collected by locals in coastal communities who can exchange plastic waste for money, healthcare, tech products, school tuition and micro-finance at their local Plastic Bank.